Tag: Advertising
Gambling is causing great harm. Here’s how to tip the odds back in the community’s favour
Current regulations are not enough – we need an advertising ban and loss limits to reduce Australians’ huge gambling losses and the harm it causes.
Big alcohol and tobacco are the aces of strategic marketing. The gambling industry has adopted the playbook
Is the current debate around gambling ad bans feeling a bit familiar? It’s reminiscent of previous efforts by the masters of spin themselves.
A US judge just called Google the ‘highest quality search engine’. But how do we determine ‘quality’?
The line between high-quality search results, advertisements and spam on Google is increasingly blurred.
Does One NZ’s new ad campaign connect? Many adopted people might not think so
One New Zealand’s ‘Let’s Get Connected’ campaign finds humour and emotion in a story of adoption – but glosses over the pain and loss of its reality.
Celebrities, influencers, loopholes: online gambling advertising faces an uncertain future in Australia
A 2023 federal government inquiry recommended a ban on gambling advertising. What needs to happen should a ban be implemented?
First Newshub, now TVNZ: the news funding model is broken – but this would fix it
Calls for the Fair News Digital Bargaining Bill to be fast-tracked are misguided. A better solution would be a straight levy on digital advertising to fund public interest news production.
Fear vs pride: how do the Voice to Parliament ads try to influence voters? And is it effective?
We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
