Tag: Marketing
Brand Olympics: do the famous rings deliver value to host countries?
What makes the Olympics’ five rings such a powerful brand, and do they deliver value for host nations?
0
0
0
18 Jul, 03:00 AM
Devil in the details: breaking down the branding of the AFL’s newest team
The AFL’s newest team, the Tasmania Devils, launched on Monday night, drawing on its rich football history in a blaze of myrtle green, primrose yellow and rose red.
0
0
0
19 Mar, 02:01 AM
‘Phantom decoys’ manipulate human shoppers – but bees may be immune to their charms
You’re a bee, and your favourite flower is out of nectar. What do you do?
0
0
0
10 Oct, 08:00 PM
New Chinese shopping app Temu is set to overtake Amazon. What makes it so addictive?
While Temu employs common sales promotion tactics seen on other e-commerce platforms, it uses what is arguably the broadest range of these techniques.
0
0
0
5 Sep, 09:00 PM