The chatbot has been released to a small group of testers and some of X’s Premium+ subscribers – many of them have shared their initial thoughts.

Even people with years of relevant training can’t always tell whether social content is evidence-based and trustworthy. We need a better approach for communicating research.

Our research has found the ‘yes’ side has been generating the lion’s share of Voice content in the media and social media over the past six weeks, but is still trailing in the polls.

Twitter has been officially rebranded to X, in a process many would deem chaotic. But we can still try to make sense of it.